Hurley surfboards ad from 1982
I mentioned in the previous post that Shawn Stussey used to shape boards in the 80's. So too did Bob Hurley, who shaped this beautiful Lightning Bolt single fin pin tail belonging to my friend James in LA. Correct me if I'm wrong, but the story goes Bob shaped for Bolt before shaping under his own label Hurley. The Hurley business struggled along until Bob got the licence to produce Billabong apparel in the US. This proved to be a licence to print money as the Billabong team, led by Occy stormed the world. But Bob was doing a great job, so good a job that the lazy Queenslanders stopped designing their own ranges and just waited for the US sample range to arrive for "approval".Then they copied the US 'licensed' range and then tried to 'licence' it back to Bob.
Bob eventually got sick of this and pulled the plug and started Hurley, taking with him the US Bilabong team of riders, the design team, the production facilities and the account list. He then went on to quickly grow the brand and sell it to Nike. My understanding he made enough money to buy 17 of the 19 islands in the Hawaiian chain.
And my mum said I could'nt be a shaper cause I'd never make enough money.